Fuse75 is a digital and physical platform that helps break the socio-cultural divide in Paris using the transcending power of sport—in this case, football. Through the matchmaking app, young adults around Paris can host or take part in football games, and join other sport aficionados in a dedicated Fuse75 space, located right in the heart of city. The platform connects players of all backgrounds, which ultimately, fosters friendships and reinforces a social mix and appreciation for diversity amongst Parisians.
It’s not about competing against one another; it’s about connecting with each other.
UI / UX Design
Branding & Identity
3D Modeling / Rendering
Client: Adidas Paris
Secluded from the busy streets of Paris, the basement level of the Invalides cultivates an underground, urban feel to connect with the younger audience. The use of raw concrete, steel and neon lights creates an energetic atmosphere that infuses confidence and dialogue.
To further encourage people to take part in football games and socialise, the space offers a wide range of facilities: two locker rooms with showers & bathrooms, hangout area, on-site staff and referees—all in open-access to the participating players.
Each locker room follows a unique, pervasive colour theme (red / blue) to strengthen the sense of belonging and identity amongst participants. Because this is a space for both private and social interaction, it is vital for everyone to feel secure and integrated within the community.
The space offers a dedicated 'hangout area' for pre/post game get-togethers and to accommodate spectators. A small event stage allows players to host creative performances or watch a live match on the big screen. We want this space to be claimed by youth: it is theirs to occupy freely and manage autonomously.