My evolutionary idea for Quality street is a complete rebrand which celebrates the wide variety of flavours offered in Quality Street products: 12 unique signature toffees. The goal of the new visual identity is to bring joy and colour to the brand and reflect the wide range of bright wrapped chocolates. The flat illustrations are a nod to the brand’s vintage packaging illustrations, a modern and refreshing throwback. The logo is redesigned to fit the new modern identity, adding more curves and fluidity to become more appealing to the younger audience.
Client: Quality Street