Virgin Go! is a new Flight + Hotel service which encourages spontaneous travelling. In a fast-paced society where travellers seek stimulating experiences and immediacy, Virgin Go does both. To connect with this new generation of travellers, the redesigned mobile platform offers simplified booking and user interaction that will impel the viewer to be more spontaneous and embark on a wildly unpredictable trip. All it takes is two swipes, and you’re set! In order to stand out from conventional airlines, we’ve also designed a new dynamic branding identity that oozes energy, rhythm and movement. Virgin Go’s integrated campaign motivates travellers to go with the flow.
UI / UX Design
Film / Motion
Client: Virgin Atlantic
Virgin Go!’s visual language revolves around flow. Flow is synonymous with movement, energy, transition and continuity.
The concentric patterns draw the attention, and propel travellers into a foreign, magical world —just a click away.
Virgin Go!’s new visual language plays on gradients and playful patterns to create a sense of flow, rhythm and movement. The gradient colour palette adds a more dynamic and energetic feel to Virgin Atlantic’s existing brand.