Overview
Ludique Chocolate is a flexible and wearable choco bar. The aim was to create a chocolate brand like no other, giving it an edge over the competition by offering consumers a double-use to the bar. Split into individual hexagonal tiles, the bar allows for flex & bend to be worn & stored anywhere. The choice is yours to wear the bar or not, but either way, the packaging’s vibrancy and playfulness would make it instantly recognisable and potentially exert influence on the consumers’ buying decision. In the saturated market of cocoa goods, Ruby Chocolate is like the new kid on the block looking to make a stand for itself—an bold & aspiring attitude, which the millennials and ‘fashionistas’ will relate to and hopefully endorse.
Details
Packaging
Branding
Art Direction
Client: Barry Callebaut
Date: 2017
