Overview
Despite its immense popularity and what it offers to the international public—Nice currently lacks identity and branding. Now more than ever, I feel that a city rebrand is key to revitalizing the French Riviera tourism and make the city of Nice unique, alluring and iconic again to the eyes of the public. It is not to say that the city of Nice has lost its potential but we need to breathe new life into it: celebrate its many attractions, colors and heritage; design a cohesive system facilitating the navigation around the city; and create various memorable interactions/touch points for tourists (5 million visitors/ year).
Details
City Branding
Identity
Wayfinding
Client: Nice Côte d'Azur
Date: 2018
